ULLA, 1 of 3 colour palettes for Next Wave textile trends
18-06-2018 in Color trends
Colours are amongst the most important drivers of change. Colours tell us something has changed. Colours also communicate a brand’s strength when it comes to future readiness. Yet not every trend colour is a must. Much depends on your customer’s profile. This is why we created 3 palettes. Each of them carrying a woman’s name.
The first palette is called ULLA and started with inspiration, drawn from the work of Ulla von Brandenburg.
Ulla von Brandenburg is a textile designer, a performer, a photographer and an artist. Her colour choice is delicate and always meaningful. We were especially inspired by the soft pastel-like colours Ulla used in her installation ‘It Has a Golden Sun and an Elderly Grey Moon.’
Nike was also a source of inspiration. More specifically, the Nike sneakers. Often colour trends are set in the accessories. New colours in accessories are less risky, while they gradually allow us to get used to the colour trend that can grow independently. Nike launched sneakers with real trend colours, each one a bit aged or tending to a non-colour, a colour between two colours.
As a textile designer, Ulla von Brandenburg cannot be dissociated from Kvadrat. And let's be honest, if there's one brand name that the average architect, interior architect or interior decorator knows, then it's certainly Kvadrat. Kvadrat's connections with the fashion world are no stranger to this. Fashion start designer Raf Simons designed a collection with 'incarnate colours' for the brand. Incarnate stems from the German Inkarnat, a German term which refers to the colours of the human being: the flesh colour of the skin, the eyes (blue/grey), the mouth, the hairs. Simons added yellow, the colour of creativity and playful carelessness.