Visitors refer to MoOD/Indigo Brussels as ‘Best Kept Secret’
18-09-2017 in Press Release
Michael has been visiting MoOD and Indigo Brussels for years, but this is the first time he is going to the new location in Tour & Taxis. “A beautiful place,” he says while he keeps his eyes peeled. After a short briefing with his team, they are all on their own way. Later Michael informs he is happy to be here. “MoOD is the best kept secret amongst fabric exhibitions”, he reveals. He quickly adds with a wink: “I can imagine you don’t want to share this with your competitors.”
Earlier we met Tom while he was visiting an exhibitor. Tom is buying fabrics for his company in the US. We had a talk with him and were rather delighted with his testimonial. But Tom quickly got back to us with the request not to publish it. The reason? It´s a small world. Nobody has to know where he sources his fabrics. MoOD/Indigo Brussels is a niche exhibition with about 4000 visitors, compact and to-the-point. No to be missed by professionals.
Boutique style exhibition on a historic site
You get immediately in the right mood when you arrive at the premises of Tour & Taxis. The restored early 20 century stately warehouses are located at the port in the city centre of Brussels. MoOD and Indigo Brussels take up four whole halls, called Sheds, at the former goods station. The exhibition space is bathing in natural daylight thanks to the remarkable construction of the roof.
Furthermore MoOD is being decorated in an inspiring way. Still there is a certain reserved atmosphere at the boutique show. Discrete, uniform and attractive stands make sure that the ‘product is the hero’. The fabrics and creations are in the spotlight. A concept that has been tried and tested that makes for an informal and relaxed atmosphere, high-class as a result of numerous beautiful highlights.
Quality from all over the world
The collections being presented at MoOD and Indigo are focussed on the European market with exhibitors coming from all over the world. MoOD unites 14 different nationalities and the offer of Indigo hails from 17 different countries.
Visitors arrive from the four corners of the planet. Europe remains most strongly represented with a percentage of 78%. Frontrunners are the UK, Germany, the Netherlands, France and Belgium. The Scandinavian countries and Norway in particular showed the strongest growth this year. Non european visitors mainly come from Russia, China, India, Korea and Japan. Also visitors from Canada, the US, Brazil, Columbia, Mexico, South-Africa and Mauritius find their way to Brussels.
The quality of these visitors is particularly appreciated by the exhibitors. Three-quarters of them assign MoOD/Indigo a score of 75% or higher as it comes to visitor quality. A result of the know-how as it comes to attracting the right visitors.
Trends, innovations, awards and busy seminars
MoOD/Indigo Brussels knows how to fascinate show visitors with a varied, inspirational offer. The trend show PASSAGES, the Blue Drop selection, the Blue Drop Awards and most certainly the Innovation Platform all appear to be a must-see for professionals who have a finger on the pulse in our industry. The seminars attract a large audience and the guided walks are again fully booked. MoOD does not spare any cost to be ‘best of class’ in the exhibition world as it comes to inspiring and informing.
Some facts about MoOD/Indigo Brussels 2017
100 MoOD exhibitors, weavers and printers showing their new collections and designs, are joined by a selection of 25 Launch Pads. Add to that 10 exhibitors bringing their latest innovations to the New Materials/MoOD Tech area.
Indigo Brussels gathers 100 studios from 17 counties showing high level surface and pattern designs. The Indigo Brussels exhibitors top 3: UK, France and Italy.
Indigo Brussels certainly is a great addition to MoOD. Both shows make a perfect match!
Through the eyes of a MoOD exhibitor
Hakan Donmaz, General Manager of the Turkish company Marteks looks back on a particular successful exhibition. He spontaneously sent us his testimonial:
"We are extremely satisfied with the results of the show, they were beyond our expectations. Different factors play an important role in the complete package the show has to offer:
- Timing: the moment when MoOD is taking place, is ideal, not only for Marteks but also for the designers.
- Quality: we had high-level visitors, not only customers but also very good contacts, prospects and leads.
- Brussels: the location is just perfect, in the heart of Europe, everybody gets there in a convenient way (airports and railway stations nearby).
- Venue & concept: the venue of Tour & Taxis is unique, the "boutique" concept fits perfectly.
- Service: the visitors feel they're welcome. They get free coffee & tea at the central coffee corner, there is a lot of interactivity e.g. the Trend Seminars, Walks & Talks, the Innovation Platform, ... etc.
Marteks will most certainly be exhibiting at MoOD 2018!"
For high resolution 2017 show images click here.
We are happy to welcome you at
MoOD / Indigo Brussels 2018
Tuesday 11, Wednesday 12 and Thursday 13 September
at Tour & Taxis, Brussels