MoOD news

Countertrend: Chiangchou explores a future countryside

29-05-2018 in MoOD News

Chiangchou is a counterpart to the overwhelming urbanisation and massive influx into the megacities. Chiangchou is a term that refers to nostalgia for rural lands.

Recently, more and more Chinese return to the countryside to recover forgotten values and overlooked possibilities. From there, they will build a new future for the countryside. Drawn by the promise of boundless opportunity, architects, interior designers, developers—as well as capital flow—are converging in rural areas across the nation. The question remains if this counter trend will also affect Europe.

Do you want to discover more trends? Stay tuned to our trend blog. Surf the Next Wave here.

 

 

 

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