The innovative power of natural fibres

19/06/2009 - Can you list 15 natural textile fibres off the top of your head? Do you know what the term Cradle-to-Cradle means? There’s a pretty good chance that you answered 'no' to both those questions. And you’re not alone. But despite that, 2009 happens to be the Year of the Natural Fibre and there are all sorts of programmes being run to promote it.




Natural materials: always environmentally friendly?

18/06/2009 - With this in mind, we need to look at three aspects of the fabric: where the fibre comes from, what the production process is, and the product’s lifecycle. Using a natural product doesn’t mean it can always be called environmentally friendly. After planting, natural fibres may still be treated with all kinds of pesticides and insecticides. Or the product may have to go through a production process that causes pollution, or it may leave metallic particles behind in the rinse water when it is washed.




Masters of Linen celebrate natural fibres year at MoOD

17/06/2009 - MASTERS OF LINEN is a subsidiary of the CELC (European Flax and Hemp Confederation), the only European agro-industrial body to bring together players working at all stages of the flax/linen supply chain, from plant to fabric. The CELC’s aim is to be a venue for brainstorming, economic analysis and cooperation.




Innovative samples at Decoration + Design Melbourne

16/06/2009 - After five consecutive years of Decotec at Decosit Brussels, MoOD Innovation Platform will take over the role of inspiring over 12.000 professional visitors (and up to 100 international trade press journalists) with an extended sample bank. In the meanwhile a large selection of the Decotec 2008 samples will be put on display from 16 until 19 July at the Melbourne Exhibition Centre.




Trendease.tv reports on Material Sustainability

16/06/2009 - Everybody is talking about green, ecological, sustainable design; but what does that really mean? Join our hostess, Jennifer Castoldi, as she looks at material ‘sustainability’ via natural fibers, synthetics, and an intriguing visit to the material library at matériO. Flax, which is where linen originates, is a plant that is 100% usable; polyester utilizes little water in production compared to cotton; your next haircut could lay the foundation of your next mattress; and your almond snack remains could become a countertop. The most important lesson to learn here is that responsible design is not only about the products, but about a product’s entire lifecycle from cradle to grave. The best weapon to arm yourself with is information.




Velocity Kills The Cat - order the MoOD inspirations book

14/06/2009 - Could it be that speed has caught up with us? Many people want to slow down. They find it highly inappropriate to squander money in times of crisis. But some of us think it is just for show: who else is buying the £3,500 Balmain jacket or the £1,500 jeans from Net-à-porter? Glamour magazine Tatler calls them the NFP’s, the ‘new faux poor’. They spend money like never before, but they don’t show. The new trends are discrete luxury and generosity.




MoOD launches its new campaign

29/05/2009 - MoOD’s original design pattern was printed on wall paper, curtains and upholstery. In the next few weeks you will see these images everywhere.




Has speed caught up with us?

29/05/2009 - Could it be that speed has caught up with us? With so many people wanting to slow down, it looks like ‘slow’ has become the new ‘fast’. In Velocity Kills the Cat we look at 3 scenarios to deal with this new trend: Reputation Garage, AYNI and Englishness.




Trendease.tv looks into MoOD inspiration book

29/05/2009 - It is with great pleasure that Trendease brings you a sneak peek of the 2010-2011 trends to be presented at the September 2009 event. Within the theme Velocity Kills the Cat viewers can learn about three directional groups: Reputation Garage, Ayni, and Englishness.




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